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About Us

First Name Basis delivers agile and affordable multi-channel direct response marketing systems for business units and small to mid-size companies.

Our leadership team is known for innovation and advanced thinking in creating powerful marketing solutions for clients.

The group has a strong track record in providing the strategy, insight, development, training and support needed to take clients to their next level. We now bring this industry-leading approach to the benefit of smaller organizations with rapid, effective and economical direct response marketing programs.

First Name Basis, LLC is headquartered near Philadelphia, with offices in Miami and Honolulu.

The Team

The First Name Basis team has been together for more than 20 years in the service of a variety of enterprises, as well as marketing, publishing and printing companies.

Bill Marchiony

Bill Marchiony has been creating and implementing advanced digital print production workflow systems since 1989.

Michael Ventresca
Marketing Strategy & Creative

Michael Ventresca is an Art Director, Designer and Illustrator with over 30 years of creative & production expertise.

Partners & Technology

Our team has used - and taken part in creating - some of the most powerful personalization and campaign management software in the world. We've also helped set up and run some very sophisticated print production facilities. Been there, done that.


Instead of engaging in extended software development projects, we use our core strengths as workflow architects and technology integrators to build very powerful systems using widely available, highly supported products and technologies. Read more...

Print Partners

We don't own any printing equipment. Our partners do - both clients and vendors. These well equipped and highly accomplished organizations are able to execute the print and fulfillment component of the campaigns we devise. Read more...