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Personalized URLs

We call them Personalized Response Links (PRLs). Others call them PURLs (Personalized URLs). Whatever you call 'em, we do 'em. They're individualized web sites for each contact in your list, with a unique link that can be typed or clicked or captured through a QR code.

The heart of your multi-channel campaign

PRLs connect the outward messages — email, direct mail, print, text — that you send to each person on the list with their personalized page on the web. They look at site, ask for information and respond to questions. We gather all of the input in an online database, and use it to trigger the next step in the campaign and tailor the response to be of maximum relevance.

Dashboards, reports and notifications

You'll be kept aware of all campaign activity with real-time notifications and direct access to the live campaign database. Everything lives online, so all of your stats and analysis are delivered to your web browser, email, smartphone or desktop dashboard.

PRLs as a service

Many clients look to First Name Basis to provide the personalized online component of their campaign. We're happy to do it, while they proceed with the rest of the project on their own. We have years of experience in creating, integrating and deploying these campaigns, and a very robust on-demand web system built for huge peaks in usage. It saves time, it saves money, and it lets everyone do what they do best!