Today's marketplace is demanding change. Printing companies are expanding to become Marketing Service Providers. With help from First Name Basis and implementation support on our hosted online platform, printing companies are able to easily and economically offer advanced marketing capabilities for their customers.
- The hosted online system is reliable, affordable, and requires no IT infrastructure & support.
- Training and implementation services get you and your customers up and running quickly.
First name Basis provides whatever skills and resources you don't already have. It's an "a la carte" way of rapidly building a powerful program with the people, talent and technology you have at hand. If you have creative resources, selling skills, data processing capacity or campaign management expertise, we'll help your people step up their game to deploy and support this powerful marketing process. We supply the rest, making this next big step as easy and affordable as it can be.
Training and system deployment are based on real-life pilot projects, resulting in highly sophisticated direct response programs from the very beginning.
The First Name Basis leadership team has been instrumental in bringing advanced technology to the printing industry since the days of typesetting. From desktop publishing to color imagesetting and direct to plate, we have worked with hundreds of the country's leading print firms to stay ahead of the curve.
Our involvement with digital color presses began in 1998 an has included some of the most advanced workflows and personalization projects for Xeikon, Nexpress, Indigo and Xerox users.
Now, we make our industry knowledge and depth of experience available to leading printing companies. You can deploy an easliy affordable, industry-leading multi-channel direct response marketing system for your customers.