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Targeting

The best prospect for your new campaign might be existing, satisfied customers. Or prospects who match the demographic/psychocographic/geographic profile of your existing customers. Or, they might be a brand-new profile.

During the previous Strategy phase of the project, we'll have worked together to come up with the most likely prospect profile for the campaign. Now, we'll devise a method of acquiring, compiling and preparing a list of those targeted prospects to touch. We'll use your customer lists, commercially available consumer and business lists, specialized mailing lists, or the combination that's the most likely to deliver the best results!