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Strategy

A multi-channel, multi-touch response marketing campaign can be deployed effectively for many purposes. It can drive direct sales, brand-building, loyalty/incentive programs, social media enhancement, an attention-getting viral marketing "wow" or your own unique combination.

In the strategy phase, our team partners with the stakeholders in your organization. Together, we devise a program that will make the most effective use of the resources and technology to bring your message to the people who need it.

Working Together

We work with Fortune 500 companies and very small businesses. As with everything we do, the Strategic Development resources are drawn from the skills and talents of your group and are augmented by the expertise from the First Name Basis team.

We don't have a "one size fits all" formula — we're adept at taking maximum advantage of the unique abilities of the people we're working with.