It's unglamorous, yet data processing is a critical element in a highly personalized response campaign. As we prepare for launch, we'll blend the customer list and targeted prospect lists and tweak the data to ensure that each prospect gets the right message delivered in a way that is most likely to generate a response.
DETAILS, THE DEVIL IS IN THE
We'll fix the capitals, put the data from the various sources into a common format, validate the mailing addresses and check the email addresses.
Personalized, targeted and relevant
We'll also work with you to segment the list and incorporate specific messaging and creative content for each contact. In most cases the database is maintained in an online system so that all parties have access to the live data throughout the campaign cycle.
As with all aspects of these campaigns, if our client's organization has data processing expertise, we provide the guidance and direction and let their team do the work.