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Concept

There are thousands of ways to get an idea across. The right blend of imagery, phrasing, message, offer and incentive make a magical mixture that cuts through to leave an indelible mark on each and every prospect or customer. And makes them raise their hand for more.

Three - Two - One - GO!

First Name Basis employs a proven process for concept development that's led to tremendously effective campaigns time and time again.

pic-321Following a deep and searching intake session with all of the stakeholders on our client's team, we craft three distinct campaign concepts. We present the best examples from each, and gather client-side input and feedback. That new knowledge leads to two rounds of revision and fine-tuning, which results in one final set of production-ready success-bound materials.

This process rapidly draws out the best ideas from everyone involved in the project, and leads to a highly effective campaign with a dramatically short time-to-market.