Your automated campaign system can be constructed to include a variety of responses. They can be triggered by...
- date or time
- the length of time since the last response
- the information gathered during previous interactions
- prospect activity on the interactive system
- prospect or customer activity reported through another channel
- a change in status
...or any other metric or calculation that we choose to track and respond to.
The online system deployed by First Name Basis can be integrated with your Customer Relationship Management, Sales Force Automation, Job Tracking or other business system through a two-way web services interface. Virtually any business activity can trigger a step in your automated response marketing program.