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Insight and commentary from some of our favorite thinkers.
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
The reason we need the FDA (hint: it's marketers)
Here's the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world . . . . . . Americans are the most nervous people in the...
To tell the truth
Thirty years ago, Fleischmann and Pons announced that they were able to create fusion at room temperature. Scientists around the world began work in this new field, only to discover that they couldn't replicate the reported results. It turns out...
If you have to serve chili to 1,000 people, holding back just one bean from each person means you end up with a tidy savings, and almost no one is going to notice. If you run a call center and...
Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways to play mind reader that are popular with CRO experts, but in this post, we wanted to bring your attention to an overlooked source of wisdom that is freely available — customer service interactions
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.
In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the tool.