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Industry news

Insight and commentary from some of our favorite thinkers.

Seth Godin

Seth Godin's Blog on marketing, tribes and respect

Seth Godin's riffs on marketing, respect, and the ways ideas spread.
  • You look like you’re lying (when you’re nervous)
    This is a significant bug in our culture and a glitch in our DNA. When we're on the spot, giving a speech, or pulled over by a cop, we get nervous. We sweat, talk too fast, constrict our throat, avoid...
           
  • What does "science" mean?
    To countless teenagers who had the wrong teacher in high school, it means, "a boring collection of right answers, categorized by topic." Once we discover that some things we were taught aren't black and white any more (Pluto, DDT, infant...
           
  • The best time to study for the test
    ... is before it's given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves.
           

Marketing Experiments

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Marketing insights, answers, and research from the analysts at MarketingExperiments.com