Deprecated: Non-static method JApplicationSite::getMenu() should not be called statically, assuming $this from incompatible context in /hermes/bosnaweb12a/b2490/dot.marchiony/public_html/firstnamebasis/templates/yoo_nano2/warp/systems/joomla/layouts/com_content/article/default.php on line 13 Deprecated: Non-static method JApplicationCms::getMenu() should not be called statically, assuming $this from incompatible context in /hermes/bosnaweb12a/b2490/dot.marchiony/public_html/firstnamebasis/libraries/cms/application/site.php on line 272

Industry news

Insight and commentary from some of our favorite thinkers.

Seth Godin

Seth Godin's Blog on marketing, tribes and respect

Seth Godin's riffs on marketing, respect, and the ways ideas spread.
  • The reason we need the FDA (hint: it's marketers)
    Here's the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world . . . . . . Americans are the most nervous people in the...
           
  • To tell the truth
    Thirty years ago, Fleischmann and Pons announced that they were able to create fusion at room temperature. Scientists around the world began work in this new field, only to discover that they couldn't replicate the reported results. It turns out...
           
  • Counting beans
    If you have to serve chili to 1,000 people, holding back just one bean from each person means you end up with a tidy savings, and almost no one is going to notice. If you run a call center and...
           

Marketing Experiments

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Marketing insights, answers, and research from the analysts at MarketingExperiments.com